Tag Archives: photographs

A reporter’s 5 tips for better PR photos

Popped, dropped or 'shopped?

News outlets welcome submitted photographs. Newspapers still have some professionals who take photos, but other services rely heavily on pics sent with press releases. If you’re wondering why yours weren’t used, or have been cropped beyond recognition, let me spare you some grief with five tips for improving photos.

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No news is bad news

Small business owners, and especially sole traders, face one difficult problem – marketing. Advertising budgets are low, and traditional media with its high audiences is expensive. There is an alternative. News coverage  can boost sales, improve your brand and product visibility, and provide you with many of the same advantages as paid-for advertising.

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