Tag Archives: marketing

Make your Feeds Great Again – with our January sale

If your social media feeds aren’t as viral as you’d like, we can help – and there’s 20% off social media training until the end of February! Small businesses can thrive on social media, but you have to understand how Facebook and Twitter work to get the most out of them. It’s easy to do, […]

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Trust me, I’m a journalist: 5 reasons not to fear local reporters

A new poll out shows journalists have taken a kick right in the trustworthiness. The annual research asks people whether they trust a whole range of professions. Since I started as a cub reporter in the early 90s, the media’s always had a hard time in this survey – so should you trust a local journo?

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Blogging for your business website

Keeping a blog on your company’s website is a key tactic for content marketing and also improves your visibility on search engines. But if you’ve never written for a living (and few people have), here are a few pointers I give to clients.

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One big mistake most press releases make

If you’re marketing your business, a press release is extremely useful. A repurposed blog post or specially-written piece can become a news story, bringing your company to the public’s attention. But after years of working on business news stories, it became evident most press releases miss the real point of communication with an audience.

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SEO myths and how to ignore them

You’re paying someone to optimise your website, and you’re going to be top of the Google results – hoorah! Except you’re not for long. And even if you were, it’s worthless. You just blew your marketing budget. As the internet says: “o noes!”

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