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Small business media training seminars

(2 customer reviews)


Learn how to market your business successfully by using the power of local media to put the word out. Press releases cost hundreds of pounds, adverts in the press and on the radio can cost thousands. We can teach you how to publicise your own business and save your money for more important things!

In a three-hour course in Douglas, you’ll learn how to spot a news story, how to write a press release, who to send it to, how to cope with interviews and how to build a relationship with the media that means they’ll come to you for news stories in the future.


Dealing with the media needn’t feel like a dark art. During a three-hour session, we’ll show you:

  • Why free news coverage can save you thousands of pounds promoting your business
  • How to find newsworthy stories in your company and what’s most likely to interest reporters
  • How to determine the right media outlet for you – and how to approach a journalist
  • The dos and don’ts of writing a press release
  • Simple interview techniques to make sure you make your point clearly
  • The art of timing your news for maximum benefit
  • How to build your relationship with the media.
  • How to deal with a crisis and cope if bad news breaks

All of our courses include a brainstorming session to help you come up with ideas to use immediately. There’s plenty of time for you to ask questions. If you’ve had a bad experience dealing with the media in the past, we can discuss that too.

Our focus is firmly on practical, easy-to-digest advice. We will teach you the tricks of the trade and help you understand journalists considering news stories. At the end of the session, you should be able to put your knowledge to use straightaway.

We’ll also give you simple, easy to understand course notes you can take away with you.

All courses begin at 4pm. Attendees should arrive by 3.55pm in order to begin on time. Our training courses last three hours, with an opportunity afterwards to chat further and discuss any further needs or points you’d like to raise.

Training seminars are held at Coffee Exchange on Athol Street in Douglas and include refreshments. Click here for directions, or here for the Coffee Exchange website.

2 Responses so far.

  1. Justin Tipper says:

    Excellent course, and worth every penny. Jason is very knowledgeable about his topic, and we were able to generate some great ideas for PR for my business during the session, which I shall be putting into practice straight away! Thank you Jason.

  2. Alison Nicholson says:

    I can’t recommend this course highly enough – Jason is both hugely informative and entertaining so, if you’re a business owner looking to get press coverage without spending a fortune on advertising, you should definitely sign up. I came away from the course with plenty of ideas that I intend to use for my business. Thank you!!

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